Attendee Marketing Executive
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| Job Type | Permanent Full Time |
| Location | West Sussex |
| Area | London, EnglandRemote / Home Based, England |
| Sector | Marketing |
| Salary | Up to £35,000 |
| Start Date | ASAP |
| Advertiser | Annella West |
| Telephone | 01494 256502 |
| Job Ref | 318 |
| Job Views | 136 |
- Description
Reporting to the Director of Marketing, you will take ownership of the event attendee marketing and the strategy and implementation of all business development marketing initiatives. You'll be hands-on, working in a fast-paced, agile environment.
The Attendee Marketing Exec will:
- Lead and deliver B2B integrated marketing campaigns with the target of acquiring, nurturing, and retaining event attendees.
-Manage the process, implementation, tracking, and measurement of marketing campaigns that support attendee quality & quantities.
-Develop a thorough understanding of audiences and adjust the messaging in line with results
-Work with the delegate management and content creation teams to streamline processes and ensure consistency of messaging.
-Assist in the launch of new products, including relevant data development plans.
-Implement email campaigns and help to manage social media activities with the aim of increasing followers and engagement.
-Work with the team to create compelling marketing content across a range of formats to support campaigns, including web, video, and print
-Help to keep the websites up to date and ensure the latest agenda and speaker details are being maximised.
-Brief and oversee the work of external agencies
-Deliver regular reports of campaign results, including web breakdown, ROI and evaluation of KPIs.
-Assist in the selection and implementation of the new CRM system, ensuring it is fit for purpose.
-Collate and utilise data to inform new campaigns and the evaluation of existing campaigns.
-Coordinate production of collateral/assets.
Key requirements:
- Two years marketing experience, ideally B2B.
- Outstanding stakeholder management and communication skills
- Proven working experience with creative marketing campaigns
- Experience with SEO/SEM, marketing database, email, social media ads and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Ideally, experience using Hubspot or similar CRM
