Commercial Marketing Manager
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| Job Type | Permanent Full Time |
| Location | West Sussex / WFH |
| Area | London, EnglandRemote / Home Based, England |
| Sector | Marketing |
| Salary | Up to £40,000 |
| Start Date | ASAP |
| Advertiser | Annella West |
| Telephone | 01494 256502 |
| Job Ref | 319 |
| Job Views | 439 |
- Description
- Reporting to the Director of Marketing, you will take ownership of the event attendee marketing and the strategy and implementation of all business development marketing initiatives. You'll be hands-on, working in a fast-paced, agile environment.
Commercial Marketing Manager
- Lead and deliver B2B integrated marketing campaigns with the target of acquiring, nurturing, and retaining key sponsors.
- Manage the process, implementation, tracking, and measurement of marketing campaigns that supports sales targets.
- Develop a thorough understanding of sales targets, strategies, and priorities to help shape campaigns and messaging.
- Assist in the launch of new products, including relevant data development plans.
- Implement email campaigns and paid digital activity (social, search) for commercial marketing campaigns
- Work with the team to create compelling marketing content across a range of formats to support campaigns, including web, video, and print
- Keep the websites up to date and ensure the latest sales methods are being implemented
- Engage with the social media accounts to maximise value for sponsors and engage with prospects.
- Brief and oversee the work of external agencies
- Deliver regular reports of campaign results, including web breakdown, ROI and evaluation of KPIs.
- Assist in the selection and implementation of the new CRM system, ensuring it is fit for purpose.
- Collate and utilise data to inform new campaigns and the evaluation of existing campaigns.
Key requirements:
- A 3 to 4 years of experience in a b2b commercial marketing role
- Outstanding stakeholder management and communication skills
- Proven working experience building lead pipeline / lead generation and nurturing
- Experience leading and managing SEO/SEM, marketing database, email, social media ads and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Ideally experience using Hubspot or similar CRM
