Senior Marketing Executive (Conferences/ Exhibitions)
| Job Type | Permanent Full Time |
| Location | London / WFH |
| Area | London, England |
| Sector | Marketing |
| Salary | Up to £36,000 plus £4k OTE |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494 256502 |
| Job Ref | 469 |
| Job Views | 255 |
- Description
Title – Senior Marketing Executive
Location – x2 days London, x3 days WFH
Salary – Up to £36,000 p. a. plus £4k OTE
You will create and deliver effective marketing campaigns for a full complement of events supported by the Marketing Assistant team.
Key Responsibilities:
• Managing data research process with key stakeholders to target the right audience
• Detailed campaign analysis to identify key levers
• Effective email marketing, copywriting, data segmentation and use
• Leveraging affiliate marketing through speakers, sponsors, media partners and associations
• Implementing a social media strategy and management
• Autonomy over marketing budget allocation at event level, with manager’s support
• Attending weekly project team meetings
• Delegation of core tasks to the Marketing Assistant team
Key Requirements:
• 1+ years’ marketing experience in conferences or exhibitions
• Ability to fulfil marketing plans autonomously, with guidance from your manager
• Effective time management and prioritisation of short and long-term projects
• Strong written communication skills
• Able to apply copywriting principles to external marketing communications
• Able to conduct basic data analysis to inform the direction of the marketing campaign
• Able to provide manager and project teams with detailed feedback
• Excitement about driving commercial results through marketing
• Understand the mission and values of the department and organisation
• Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics, Google Adwords
